I am a product designer experienced in building both features and design systems. I have taken products from 0 to 1 and scaled them from 1 to 100, across consumer products and enterprise tools. Now I am designing and building my own app, Tagalong, with Claude.

Latest work

Tagalong

The Tagalong case study open on a laptop, with the app’s intro screen on a phone beside it.

Target audience:

Parents of children with disabilities juggling multiple appointments with doctors, social workers, therapists, and school teams.

AI collaboration:

I shared the idea, and Claude built a rough prototype. I validated the flows and information architecture, and once I defined the high-level UX, I guided Claude to build the design system. From there, I designed the interface, and Claude executed it from my redlines. I ran usability tests and refined the motion and page transitions. QA took the longest. Most of the inconsistencies and bugs turned up there, and I have been addressing them as I discover new ones.

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My Career Journey

Product Design

Scaling products and teams

2008

The original 2008 Hulu website on a desktop monitor. Hulu Plus running on an iPhone and an iPad in 2010. The 2012 Hulu website redesign on a laptop.

I started at Hulu as the second product designer before its 2008 public launch. I defined the original website’s visual direction and designed the video player, the advertising experiences, and features such as embedding a clip and the ad selector. In 2010 I designed Hulu’s first native iOS apps, which launched with Hulu Plus. Hulu won a Webby and a People’s Voice Award that year. In 2012 I took over product design for Hulu’s ground-up website redesign and led it through launch. In the year it shipped, Hulu grew revenue by 65% to $695M and more than doubled Hulu Plus subscribers to 3 million.

Product Design

Building 0 to 1

2013

Vessel running on a phone and a tablet, showing a Tastemade video collection.

I was a founding designer for a premium short-form video platform from Hulu’s former CEO and CTO, where subscribers paid to see creators’ videos before public release. I led end-to-end product design across iOS, Android, and responsive web, including a proprietary analytics platform. My designs supported investor presentations for $132.5M in funding.

Product Design

Prototyping across screens

2017

A Live TV prototype running on a phone, tablet, laptop and television.

After Verizon acquired Vessel, I rejoined the team from GoPro. We moved faster because we already had trust and shared context. I led the product experience for a next-generation Live TV prototype on phone, tablet, web, and TV. I established the design principles and UX patterns, then used the research team’s findings to refine the experience and inform product decisions.

Design System

Systems at scale

2018

The Horizon Design System component reference on the ServiceNow Developer Portal.

I helped build the foundation of the Horizon Design System. I gathered requirements, then designed reusable components and wrote the usage guidelines, both public on the ServiceNow Developer Portal. It served three layers of users at once: ServiceNow’s own designers, enterprise customers like Nike, and those customers’ employees.

Product Design

Leadership + mentorship

2021

HBO Max running on a television, laptop, tablet and phone.

I was the sole IC on the design leadership team, partnering with design directors on a cohesive product experience and mentoring designers across the organization. I stepped into the interim Sr. Design Director role during a restructuring. After the merger, I worked on an internal tool that gave both HBO Max and Discovery+ visibility into the content delivery pipeline to catch problems before going live on Max.

Internal tool screens available in person

Product Design

Supporting 0 to 1

2023

Three Hubcap screens showing a food hub, a club feed and a meetup post.

I joined Hubcap early, a social app for sharing videos and links in group spaces, an organized alternative to group chats. Users can film and edit their own videos, which sit in one feed with embeds from YouTube, TikTok, and Instagram, each keeping its own branding. I resolved the interaction details and edge cases with engineers, and worked with executives on product direction.

Product Design

Scaling 1 to 100

2025

Stealth
health-tech startup

As the first designer in the San Francisco office, I designed clinical and administrative experiences for a healthcare platform, translating input from clinicians and hospital operations into workflows that hold up under high-stakes conditions. I led the effort to build the design system and component library as the source of truth for engineering.

Confidential

Colleagues available to speak to my work

Product Design

Design direction, AI build

2026

Three Tagalong screens showing the intro, a tagged library and a media viewer.

Tagalong is a private app for parents of children with disabilities to organize their child’s photos and videos, then pull the right ones up at an appointment. I designed it end-to-end in Figma, then built it by directing Claude through tokens, components, and redlines. The HTML prototype is live.